Being Organic For You or BOFY is one of the few online retail brands selling certified organic products inspired by Fair Trade Practices.
The creative team developed the brand identity for the brand by keeping it ‘Earthy’, ‘Specific to Organic’ and ‘Minimalistic’. The ‘O’ with the ‘line’ is a short representation of the brand name.
The minimal logo looked well enough to be used across the corporate identity collaterals.
The website reflects the ambience of ‘trust’ and ‘aspiration’, which was our end goal. Moreover, the brand colour Green, used throughout the website, motivates the theme of natural products.
In line with the logo, the messaging throughout the advertisements encouraged the theme of ‘Organic’ and the use and benefits of organic products.
Social Media Marketing was another widely used awareness and leads generation tool.